5 Places Your Brand Identity Should Be Consistent

5 Places Your Brand Identity Should Be Consistent

Your brand identity is the image your company portrays to the world at large, to your customers or clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in every printed piece you produce and across every online platform.

Consistency is important because it brings name recognition. If people see your logo and/or your brand colors online, they will recognize your snail mail brochure when it arrives, and vice versa. When people recognize your identity, your name is always brought to mind, which is helpful when they receive your email or see your social media posts.

Let’s examine the five most important places to perfect your brand identity:

Your Website

Very often your company website is the first element a potential client will see and most people will make a 10-second decision whether or not to explore further than the home page. Needless to say, your identity should be strongly represented on that home page so your potential clients will explore further or contact you.

On your website brand colors, fonts, and your logo are vitally important and should reflect your brand identity. If your message is sobering and you handle tough problems, using whimsical fonts and cutesy graphics doesn’t meld with the serious issues your company handles. The opposite is also true; if your identity and mission are more light-hearted, using deep, dark colors and traditional fonts might turn people away after they make a quick judgment call.

Your Social Media Platforms

Not everyone in your target audience will use the same social media platform and those reasons vary widely, so it behooves you to post across multiple platforms to reach more of your audience. However, if your name, colors, and logo are different on all these platforms, when someone jumps from Facebook to Twitter, they may not think yours is the same company because the profiles look different. Or if they receive a piece of mail that looks different than the social media profile, they may also be suspect. Consistency brings recognition and also helps to build trust between you and your clients.

All Company Communications

Letterhead, invoices, printed marketing pieces; these should all have the same colors, fonts, and logo as your website and your social media platforms. Just one more way to show your professionalism and attention to detail and your clients will certainly notice.

Your Email Marketing Campaigns

Contrary to popular belief, email marketing is still one of the best ways to keep in touch with clients and to keep your company name in their memory. The key is to be relevant with your messages and offer valuable and engaging content. On top of these, create a template that incorporates your brand colors, fonts, and logo. Don’t miss a chance to build that trust between you and your audience.

Packaging

If you are a business that sells a tangible product, the packaging needs to stay consistent with your branding. From the actual product packaging itself to the paper liner inside the box, one can really get nit-picky with branding, but hey that is why you hire the experts to help.


Leave a comment

Comments will be approved before showing up.


Also in Resources

How to Optimize Your Site and Products for Voice Search
How to Optimize Your Site and Products for Voice Search

Voice search has truly only begun to be important to Shopify store owners, so setting yourself up for success now by optimizing for voice search is key for the longevity of your business. Fortunately, by understanding what your customers are asking and incorporating the questions and answers into your content, you can easily optimize for voice search and get ahead of your competition. 
Read More
Pros & Cons of Free Versus Paid Themes
Pros & Cons of Free Versus Paid Themes

For e-commerce businesses, Shopify is one of the most convenient options out there. You don’t have to be a skilled web developer to open up a Shopify site, and what’s more, you can likely create a beautiful looking store for free. 

However, for some store owners, it will make more sense to invest in a paid theme instead. Here are some pros and cons to consider when deciding if you will choose a free or paid theme on Shopify.

Read More
How to Write Convertible CTAs for ECommerce Stores
How to Write Convertible CTAs for ECommerce Stores

It’s frustrating when you spend hours making sure your online store looks flawless, but you’re still not getting conversions. Despite all the time you’ve spent optimizing the design and the content, people still aren’t adding your products to their cart.
Read More

We want to empower you!