Klaviyo Customer Retention Strategies

Klaviyo Customer Retention Strategies

There are many different email marketing apps you can use for your ecommerce business on Shopify. However, when you’re looking for an app you can integrate into your site that will provide many opportunities for client retention, Klaviyo is one of the most popular options. 

What is Klaviyo? 

Klaviyo is a comprehensive email marketing solution for your online store. In essence, Klaviyo offers a drag-and-drop email composer with templates for common email campaigns, similar to other email marketing platforms. However, Klaviyo also offers several automation tools that offer complex automated email sequences you cannot achieve with many platforms. 

Some of the features and email campaigns you can create with Klaviyo include:

  • Abandoned cart flows
  • Post-purchase follow up emails
  • Sync email lists to Facebook custom audiences
  • Segmentation based on a variety of ecommerce related factors
  • Optimization tools such as multivariate testing
  • Personalized product recommendations

How Can Klaviyo Help Me Retain Customers? 

Customer retention is a huge concern for online business owners. It is a well-established fact that a repeat customer is far more profitable than multiple one-time buyers. The biggest advantage Klaviyo has to offer over other platforms when it comes to customer retention is the in-depth automation and targeting tools you can use. Using this email marketing app, you can create multi-faceted segmentation rules and email flows that branch off in many different ways. This makes it unique, as there aren’t any other email marketing tools like this that allow you to get quite as deep. 

Part of what makes this platform so powerful is the integration with Shopify. Klaviyo is able to analyze the data from your online store to create these complex email automations. This enables you to segment emails that are targeted to each stage of a customer’s lifecycle, ensuring you are targeting the right audience at the right time. 

Strategies for Customer Retention Using Klaviyo

  • Targeted winback email campaigns. Winback emails go to customers who used to be frequent buyers, but stopped. Klaviyo offers premade win-back campaigns so you can seamlessly target this type of buyer from your Shopify store. 

  • Email newsletters.You can send a weekly email newsletter using Klaviyo that will have your customers at the top of their minds. 

  • Referral programs.You can set up a targeted campaign using Klaviyo that will reward repeat customers with a discount for referring their friends. This opens the door for new customers while enticing repeat customers to buy more.
  • Reward loyalty. You can set up a campaign that offers discounts after a customer buys from you a certain amount of time. For example, you may have the campaign trigger a thank you email the first time they buy, then offer a special discount after their second purchase.
  • Send surveys. You can also get great ideas from your most loyal customers by sending out surveys to them using Klaviyo. This allows you to get to know your target audience better. 

Leave a comment

Comments will be approved before showing up.


Also in Resources

How to Write Convertible CTAs for ECommerce Stores
How to Write Convertible CTAs for ECommerce Stores

It’s frustrating when you spend hours making sure your online store looks flawless, but you’re still not getting conversions. Despite all the time you’ve spent optimizing the design and the content, people still aren’t adding your products to their cart.
Read More
5 Tips to Working with a Photographer to Enhance Your Business and Product Photos
5 Tips to Working with a Photographer to Enhance Your Business and Product Photos

Professional photos mean a world of difference if you’re trying to create or improve your brand. While simple headshots and product photos taken with your camera phone is acceptable for those just starting out, upgrading your brand images will automatically upgrade the value your clients see when they are on your website or visiting your social media pages.

Read More
The Importance of Plug-in Audits
The Importance of Plug-in Audits

Site speed is one of the most important factors to consider when it comes to the user experience of your website. Unfortunately, many business owners don’t realize they are inadvertently slowing down their site. One of the most common issues that causes slow site speed is having too many plugins or apps. You may not realize how many you have, or that your site isn’t functioning optimally. Fortunately, auditing your site is a simple process that can have a big impact.
Read More

We want to empower you!