There are many different email marketing apps you can use for your ecommerce business on Shopify. However, when you’re looking for an app you can integrate into your site that will provide many opportunities for client retention, Klaviyo is one of the most popular options.
Klaviyo is a comprehensive email marketing solution for your online store. In essence, Klaviyo offers a drag-and-drop email composer with templates for common email campaigns, similar to other email marketing platforms. However, Klaviyo also offers several automation tools that offer complex automated email sequences you cannot achieve with many platforms.
Some of the features and email campaigns you can create with Klaviyo include:
Customer retention is a huge concern for online business owners. It is a well-established fact that a repeat customer is far more profitable than multiple one-time buyers. The biggest advantage Klaviyo has to offer over other platforms when it comes to customer retention is the in-depth automation and targeting tools you can use. Using this email marketing app, you can create multi-faceted segmentation rules and email flows that branch off in many different ways. This makes it unique, as there aren’t any other email marketing tools like this that allow you to get quite as deep.
Part of what makes this platform so powerful is the integration with Shopify. Klaviyo is able to analyze the data from your online store to create these complex email automations. This enables you to segment emails that are targeted to each stage of a customer’s lifecycle, ensuring you are targeting the right audience at the right time.
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For e-commerce businesses, Shopify is one of the most convenient options out there. You don’t have to be a skilled web developer to open up a Shopify site, and what’s more, you can likely create a beautiful looking store for free.
However, for some store owners, it will make more sense to invest in a paid theme instead. Here are some pros and cons to consider when deciding if you will choose a free or paid theme on Shopify.