It's never to early to start talking and preparing for Black Friday/Cyber Monday. The countdown begins, we are a few months out and with the trends from the Stay at Home Orders, this season is looking to be the biggest yet! That’s why it’s more important than ever to plan ahead and make sure your store is ready for this busy shopping day.
Think about the products that you want to clear out, what sales events you want to host, and how you want to promote your brand. It may even be helpful to put together a promotion calendar so you and your staff are on the same page.
Make sure to have enough product on hand to support your sales. If you are an online store, make sure to stock up on additional shipping and packing materials.
A few weeks before the big day make sure to let your customers know about your promotions through social media, email marketing and influencers.
Set Up your coupon codes, discounts and check your shipping rates. Make sure that your sales are prominent on your site so there is no confusion as to discounts or products on sale. Go through the site as a customer and make sure everything is working correctly. It’s a customer service nightmare when customers can’t find what they need and it can result in a loss of sales.
Make sure that your customer service is on point during this season. Phone numbers and emails should be easy to find other methods can also be used such as chat boxes or integrating Facebook Messenger into your site. It’s an easy way to lose sales if a customer feels that they cannot get ahold of you.
Get your Facebook ads designed and approved before you launch them so that you are not waiting at the last minute which could hold everything up! Remember that running ads are more expensive during the holiday season, but customers are looking to spend more money as well. Our ad strategist guru, who you can find on Instagram at @adsuncorked, has a ton of great content for running Facebook Ads.
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As you plan for your Black Friday/Cyber Monday sales this holiday season please be aware that shipping carriers are expected to add peak surcharges to shipping costs.