Setting Up Your Google Analytics for Conversion

Setting Up Your Google Analytics for Conversion

This week we are talking about Google Analytics and why it's important to set up on your Shopify website or any website. I am also going to show you how to set up your analytics account, integrate it, and also enable e-commerce tracking. 
The reason you want to add Google Analytics to your Shopify site is to track as much of your user's interaction with your site as possible. You can do this through other methods as Shopify has integrated analytics and metrics, but it doesn't report everything unless you have their highest package.
Google Analytics will show you specific pages that people are landing on, dropping off, and even the most popular product purchase by new users. There is alot of great information that you can pull by integrating Google Analytics into your website. 
The more you track the better you can understand your site and improve your customer journey. 
Listed below is the step-by-step instructions on how to set up Google Analytics, or you can jump below and view my Youtube tutorial that walks you through the same process. 

Step 1

Make sure you don't have Google Analytics enabled already
Enabling Google Analytics more than once results in inaccurate data. 
  1.  From your Shopify admin, go to Online store > Preferences.
  2. In the Google Analytics section, make sure that the box has only the text Paste your code from Google here, and is otherwise empty:

Step 2

Signup for a Google Account. You will need an account to set up Google Analytics. 

Step 3

Once you have a Google Account setup, you can sign up for Google Analytics.  
  1. In a web browser, open Google Analytics.
  2. Choose the Google account you want to sign in with or click Add account to sign in with a new Google account.
  3. Click Sign up.
  4. Choose Website and fill in the required information. Use your primary domain for the Website URL.
  5. Click Get Tracking ID.
  6. Use the drop-down menu to select your country if it is not already selected, then click I Accept to acknowledge that you have read the terms of service.
  7. On the next page, you'll see a lot of information and options. The only thing you need is the Global Site Tag. Copy the global site tag to your clipboard by highlighting it and pressing ctrl+C on PC or command+C on Mac.
  8. In a new browser tab, open your Shopify admin.
  9. Go to Online store > Preferences.

Step 4

Turn on Ecommerce Tracking
  1. In your Google Analytics account, click Admin.
  2. In the View menu, click Ecommerce Settings.
  3. Click the Enable Ecommerce toggle to turn it from OFF to ON.
The benefit of having e-commerce tracking enabled is it allows you to look at different acquisitions and conversion from shopping behavior, checkout behavior, product performance, sales, and product performance and even which types of users are abandoning the cart. 

Leave a comment

Comments will be approved before showing up.


Also in Resources

Why Self-Care Matters & Super Simple Ways To Treat Yourself
Why Self-Care Matters & Super Simple Ways To Treat Yourself

You have probably heard the term “self-care” used a lot lately. It has become a popular buzzword in the online entrepreneur space, the media, and in personal development circles. Read more to learn what self-care is, why it matters and how to get started doing it.
Read More
What is Entrepreneur Burnout + How To Overcome It
What is Entrepreneur Burnout + How To Overcome It

When you’re an entrepreneur, you’re defined by your passion for your work. You have to be in order to maintain the drive needed to chase after your goals. However, this is also why work/life balance can be so difficult when you own your own business. Entrepreneurs are notorious for taking work home with them, and this puts them at risk of burnout. 

Read More
Leveraging the Power of Shopify's Buy Button
Leveraging the Power of Shopify's Buy Button

If you have a blog or a website on another platform but want to leverage the power of Shopify, the Buy Button is your solution!

The Shopify Buy Button generates a code that allows you to embed products and the checkout into any site. So, whether you are on Squarespace, WordPress, Wix, or a landing page builder, for only $9.00 per month on Shopify's Lite plan you can add eCommerce capabilities to any site.

Read More

We want to empower you!