This week we are talking about Google Analytics and why it's important to set up on your Shopify website or any website. I am also going to show you how to set up your analytics account, integrate it, and also enable e-commerce tracking.
The reason you want to add Google Analytics to your Shopify site is to track as much of your user's interaction with your site as possible. You can do this through other methods as Shopify has integrated analytics and metrics, but it doesn't report everything unless you have their highest package.
Google Analytics will show you specific pages that people are landing on, dropping off, and even the most popular product purchase by new users. There is alot of great information that you can pull by integrating Google Analytics into your website.
The more you track the better you can understand your site and improve your customer journey.
Listed below is the step-by-step instructions on how to set up Google Analytics, or you can jump below and view my Youtube tutorial that walks you through the same process.
Make sure you don't have Google Analytics enabled already
Enabling Google Analytics more than once results in inaccurate data.
From your Shopify admin, go to Online store > Preferences.
In the Google Analytics section, make sure that the box has only the text Paste your code from Google here, and is otherwise empty:
Signup for a Google Account. You will need an account to set up Google Analytics.
Once you have a Google Account setup, you can sign up for Google Analytics.
Choose the Google account you want to sign in with or click Add account to sign in with a new Google account.
Click Sign up.
Choose Website and fill in the required information. Use your primary domain for the Website URL.
Click Get Tracking ID.
Use the drop-down menu to select your country if it is not already selected, then click I Accept to acknowledge that you have read the terms of service.
On the next page, you'll see a lot of information and options. The only thing you need is the Global Site Tag. Copy the global site tag to your clipboard by highlighting it and pressing ctrl+C on PC or command+C on Mac.
Click the Enable Ecommerce toggle to turn it from OFF to ON.
The benefit of having e-commerce tracking enabled is it allows you to look at different acquisitions and conversion from shopping behavior, checkout behavior, product performance, sales, and product performance and even which types of users are abandoning the cart.
Voice search has truly only begun to be important to Shopify store owners, so setting yourself up for success now by optimizing for voice search is key for the longevity of your business. Fortunately, by understanding what your customers are asking and incorporating the questions and answers into your content, you can easily optimize for voice search and get ahead of your competition.
For e-commerce businesses, Shopify is one of the most convenient options out there. You don’t have to be a skilled web developer to open up a Shopify site, and what’s more, you can likely create a beautiful looking store for free.
However, for some store owners, it will make more sense to invest in a paid theme instead. Here are some pros and cons to consider when deciding if you will choose a free or paid theme on Shopify.
It’s frustrating when you spend hours making sure your online store looks flawless, but you’re still not getting conversions. Despite all the time you’ve spent optimizing the design and the content, people still aren’t adding your products to their cart.