If you want to set your business apart from the competition, you need strong SEO. The best way to connect with the people who are looking for your business is by meeting them where they are searching for it: on Google. However, search engine optimization isn’t as simple as plugging a few keywords throughout your content; proper SEO requires a comprehensive approach.
When it comes to optimizing your website for search, there are three types of SEO you must incorporate: on-page SEO, technical SEO, and off-page SEO.
On-page SEO refers to the optimization you perform on the content on your website. On-page SEO helps search engines understand what your content is about and helps them assess the value of your site as a resource. The more valuable search engines find your site, the higher it appears in search engine results.
In order to optimize the content of your site, you need to start with keyword research. This will help you choose which terms to include in your content in order to get your site to rank on Google. Search engines also look for high-quality, informative content that is regularly updated, so make sure to keep your content marketing strategy fresh.
Technical SEO encompasses the ways in which you optimize the foundation of your website. This includes elements that you add to the backend of the site to offer a better user experience. Technical SEO improves the readability of the site, which helps Google crawl the site and understand it more easily.
Elements of technical SEO you should consider for your website include:
Off-page SEO refers to strategies designed to strengthen the relationships between your site and other websites. Search engines rank sites based on a factor called authority, which measures how trustworthy a site is based on how many sites link back to it. The more a site is linked to by other authoritative sites, the clearer it becomes that the site is a reliable source of accurate information.
All three methods are important to an effective SEO campaign. Here are additional articles on the subject of SEO:
Once you complete the worksheet, you will have a fully formed customer avatar. But you don’t have to stop there! Feel free to make other avatars to address other market segments you want to address.
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For e-commerce businesses, Shopify is one of the most convenient options out there. You don’t have to be a skilled web developer to open up a Shopify site, and what’s more, you can likely create a beautiful looking store for free.
However, for some store owners, it will make more sense to invest in a paid theme instead. Here are some pros and cons to consider when deciding if you will choose a free or paid theme on Shopify.