What is a 301 Redirect & Why you should be using them
What is a 301 redirect and why should it be used?
When you migrate a website or have a page that is no longer relevant on your site, a 301 correctly signal where content has moved to allows search engines such as Google and Bing to keep their index up-to-date.
I am going to walk you through a few different methods in Shopify on how to edit 301 redirects on your site. You can also watch the video tutorial, on my YouTube channel by clicking here.
Here are the steps:
From your Shopify admin, go to Online Store > Navigation.
Click URL Redirects.
Click Add URL redirect.
In Redirect from, enter the old URL you want to redirect visitors from. Only broken URLs should be redirected. If the old URL still loads a webpage, the URL redirect won't work.
Click Add.
Why are 301 redirects important for your SEO?
If you have migrated platforms or removed content on your site, Google will eventually index these pages to a 404 page, which means not found. If you have valuable links and search results on Google, you want to make sure you update your site to include redirects for dead pages so you don't lose out on valuable traffic.
Voice search has truly only begun to be important to Shopify store owners, so setting yourself up for success now by optimizing for voice search is key for the longevity of your business. Fortunately, by understanding what your customers are asking and incorporating the questions and answers into your content, you can easily optimize for voice search and get ahead of your competition.
For e-commerce businesses, Shopify is one of the most convenient options out there. You don’t have to be a skilled web developer to open up a Shopify site, and what’s more, you can likely create a beautiful looking store for free.
However, for some store owners, it will make more sense to invest in a paid theme instead. Here are some pros and cons to consider when deciding if you will choose a free or paid theme on Shopify.
It’s frustrating when you spend hours making sure your online store looks flawless, but you’re still not getting conversions. Despite all the time you’ve spent optimizing the design and the content, people still aren’t adding your products to their cart.
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Grab our guide to 3 FREE Shopify Apps to Increase Your Average Order Value
The guide includes an explanation of Average Order Value (AOV), three tips to help increase this number on your ecommerce site, and three apps to help!
