How important are keywords? If you are a search engine marketer, they are the ONLY way to get traffic and make money.
You can make money without doing keyword research, some examples would be joint ventures, co-registration, and advertising on other people’s sites. But for the vast majority of online marketers, the keywords chosen will determine how much money they make.
We can’t emphasize that point enough. This means keywords that the person searching has the potential to be sold to.
An example of a buying keyword would be “how to jump higher.” This mean the person searching is looking for information on how to increase their vertical leap. Meaning you can sell them a course on how to achieve this.
However, if they were to just type in the keyword “jump” or even “vertical leap” you have no idea what they are searching for.
They might be looking for the song by Van Halen… or with the second keyword simply trying to find out who holds the world record for the highest vertical leap.
Do a search on these keywords and you will see that there are very few advertisers and the ones that are there are bidding an extremely low price.
This is actually pretty simple. Just look at how many people are advertising withGoogle Adwords — the ads on the right of the page of your search results. The more the better.
If there’s nobody advertising, you know the keyword probably doesn’t make money and it’s not going to be worth going after. Also take note of what kind of products they are selling. This will give you an idea of what you will need to sell to compete.
From there all you have to do is sell a similar product and do it a little better than everyone else. Don’t completely reinvent the wheel. If everyone is selling an information product don’t try and sell a physical product.
Just make a guarantee with your information product that nobody else is and you will have a leg up on your competition.
This is important even if you are doing SEO. If you are not, check out our last blog post to learn more about SEO. Many people waste months and even years getting ranked for a keyword with no advertisers and no profit potential.
If they had done proper keyword research they could have saved themselves a lot of time and energy and instead gone after the money keywords.
It gets said a lot but it’s worth repeating. Generally speaking, the most profitable keywords are at least three word keyword phrases and often more. One to two keyword phrases are generally are too generic to sell to people.
Make sure the keywords you are targeting have money making potential. This will help you stay focused in your online marketing efforts and avoid wasting time on useless keywords.
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Knowing what your clients want from you will help tremendously in figuring out the type of content that you should be focusing on. Let’s place the focus back onto your ideal client and find out what type of information they want and how they want to receive it.
Your brand identity is the image your company portrays to the world at large, to your customers or clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in every printed piece you produce and across every online platform.