Connecting with your customers is one of the most important things to do as an entrepreneur, especially on your own platform. Something that I have previously discussed is the lack of owning your list of people who follow you on social platforms and even on third-party sites like Etsy, but when you have customers or prospective customers on your email list, their information is yours and it can't just disappear tomorrow.
As you know, Shopify is my preferred platform to build eCommerce sites on (I am even a Shopify expert), so when I found out they were introducing email marketing straight from your Shopify dashboard, I was intrigued.
Not only does Shopify email offer ready-made design templates that automatically pulls in your branding and store products, but it also offers brand recognition, and an intuitive dashboard to send, manage, and analyze all marketing activities. Honestly, it is such a great opportunity for someone to really start an email list and to incorporate their shop seamlessly.
Now, let chat about the pricing really quick... Currently, Shopify is offering the email marketing dashboard free for all plans until October 1, then after that, you'll get 2,500 emails free each month and only pay $1 for every 1,000 emails you send after that. What is the best part about this? Well... there are no monthly commitments, and you’ll have access to all the features!
I recently used Shopify Email to create a segmented email list for a client who needed to send an email to customers who had ordered that week to send them a shipping update!! Check out this quick video where I walk you through how to set up a segmented list and show you the Shopify Email Dashboard.
I've just started really digging into this feature, but I am already loving it. The thing that I really like about Shopify Email is that you can essentially run your entire business from Shopify now. From Website updates to blogging, to product sales, to customer management, and now email marketing... it just about offers everything you need. If you have any more question about Shopify or Shopify Email, make sure to shoot me a DM on Instagram, I'd love to chat!
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Knowing what your clients want from you will help tremendously in figuring out the type of content that you should be focusing on. Let’s place the focus back onto your ideal client and find out what type of information they want and how they want to receive it.
Your brand identity is the image your company portrays to the world at large, to your customers or clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in every printed piece you produce and across every online platform.