If you haven't heard, Black Friday/Cyber Monday is going to be huge this year.
Black Friday 2019 saw 93.2 million buyers shopping online. Black Friday online shopping sales hit $7.4 billion, which is an all-time high. (Source: Adobe, NRF)
30% of all retail sales occur from Black Friday till Christmas.(Source: Ecommerce News)
Average savings on Black Friday specials are 37%.(Source: The Balance)
In-shopper visits on Black Friday 2019 fell down by 6.2%.(Source: Shopper Trak)
About 40% of shoppers made online purchases on Black Friday 2019. (Source: Tech Crunch)
$2.9 billion worth of Black Friday sales happened through mobile phones (Source: Adobe, Salesforce) AND 69% of purchases made on Shopify were through mobile phones. (Source: Salesforce)
Millennials were the biggest spenders on Black Friday 2019. (Source: PYMNTS)
About 50.4% of women are Black Friday shoppers, so it isn't just men like many people like to believe. (Source: Much Needed)
Amazon accounted for 54.9% of all sales on Black Friday. (Source: Econsultancy, eMmarketer)
If you a business owner who sells a product - these numbers should intrigue you. They should make you eager to create a BFCM campaign to see how your audience responds and it should push you to create an online shopping experience if you haven't already.
The trends are pointing to higher internet sales than ever before, especially as the COVID-19 pandemic continues.
Let's get prepared for BFCM...
#1. Start your deals earlier this year.
#2. Make sure your site speed is optimized
#3. Make sure your checkout experience is user friendly and easy to navigate.
#4. Optimize your products and implement a "Recommended products" feature
#5. Use your social media platforms
#6. Sell gift cards
#7. Optimize your order and fulfillment workflows
#8. Create your irresistible BFCM offer
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Customer avatars, also known as buyer personas, are a fundamental marketing tool for the biggest companies in the world. Recently, small retailers have realized their power for connecting with their customers. As the online marketplace becomes more and more saturated, it’s more important than ever for businesses to pinpoint their niche audience.