It used to be that the only way websites were accessed, was from a desktop computer. Then, everything started shifting towards laptops because they were portable. Now, just about everyone has a mobile phone with web surfing capabilities. So, has your website been able to keep up? If not, here are some reasons why it is important to implement responsive website design.
Have you ever accessed a website via your smartphone and had to learn acrobatics just to see the page? Maybe you turned it sideways to see the text in one screen or kept resizing with your fingers to see all the details. You might even have had to scroll continuously from left to right just or read one sentence. It’s frustrating for sure.
What responsive design does is code each webpage so that it automatically adjusts to the screen size of the medium you are using to view it. Whether a tablet, large smartphone, small smartphone, laptop or a stationary desktop computer, each person will see the page in an optimized fashion for their device. Sounds great, doesn't it. So, why isn’t everyone using it right now?
Updating your website with responsive design tools right now will have several positive effects.
Is your website still best used for larger computers? It may be time to make the move to responsive design.
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Knowing what your clients want from you will help tremendously in figuring out the type of content that you should be focusing on. Let’s place the focus back onto your ideal client and find out what type of information they want and how they want to receive it.
Your brand identity is the image your company portrays to the world at large, to your customers or clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in every printed piece you produce and across every online platform.