Customer avatars, also known as buyer personas, are a fundamental marketing tool for the biggest companies in the world. Recently, small retailers have realized their power for connecting with their customers. As the online marketplace becomes more and more saturated, it’s more important than ever for businesses to pinpoint their niche audience.
When you’re an entrepreneur, you’re defined by your passion for your work. You have to be in order to maintain the drive needed to chase after your goals. However, this is also why work/life balance can be so difficult when you own your own business. Entrepreneurs are notorious for taking work home with them, and this puts them at risk of burnout.
If you have a blog or a website on another platform but want to leverage the power of Shopify, the Buy Button is your solution!
The Shopify Buy Button generates a code that allows you to embed products and the checkout into any site. So, whether you are on Squarespace, WordPress, Wix, or a landing page builder, for only $9.00 per month on Shopify's Lite plan you can add eCommerce capabilities to any site.
Are you prepping for Black Friday or Cyber Monday, but unsure how to update your local settings for delivery and pick-up in Shopify? I am here to help, seriously if you have any Shopify questions please feel free to reach out, I am here to help you!
If you a business owner who sells a product - these numbers should intrigue you. They should make you eager to create a BFCM campaign to see how your audience responds and it should push you to create an online shopping experience if you haven't already. The trends are pointing to higher internet sales than ever before, especially as the COVID-19 pandemic continues.
As you plan for your Black Friday/Cyber Monday sales this holiday season please be aware that shipping carriers are expected to add peak surcharges to shipping costs.
It's never to early to start talking and preparing for Black Friday/Cyber Monday. The countdown begins, we are a few months out and with the trends from the Stay at Home Orders, this season is looking to be the biggest yet! That’s why it’s more important than ever to plan ahead and make sure your store is ready for this busy shopping day.