Resources

How to Optimize Your Site and Products for Voice Search

How to Optimize Your Site and Products for Voice Search

2 min read

Voice search has truly only begun to be important to Shopify store owners, so setting yourself up for success now by optimizing for voice search is key for the longevity of your business. Fortunately, by understanding what your customers are asking and incorporating the questions and answers into your content, you can easily optimize for voice search and get ahead of your competition. 
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Pros & Cons of Free Versus Paid Themes

Pros & Cons of Free Versus Paid Themes

3 min read

For e-commerce businesses, Shopify is one of the most convenient options out there. You don’t have to be a skilled web developer to open up a Shopify site, and what’s more, you can likely create a beautiful looking store for free. 

However, for some store owners, it will make more sense to invest in a paid theme instead. Here are some pros and cons to consider when deciding if you will choose a free or paid theme on Shopify.

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How to Write Convertible CTAs for ECommerce Stores

How to Write Convertible CTAs for ECommerce Stores

2 min read

It’s frustrating when you spend hours making sure your online store looks flawless, but you’re still not getting conversions. Despite all the time you’ve spent optimizing the design and the content, people still aren’t adding your products to their cart.
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Klaviyo Customer Retention Strategies

Klaviyo Customer Retention Strategies

2 min read

There are many different email marketing apps you can use for your ecommerce business on Shopify. However, when you’re looking for an app you can integrate into your site that will provide many opportunities for client retention, Klaviyo is one of the most popular options. 
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5 Tips to Working with a Photographer to Enhance Your Business and Product Photos

5 Tips to Working with a Photographer to Enhance Your Business and Product Photos

3 min read

Professional photos mean a world of difference if you’re trying to create or improve your brand. While simple headshots and product photos taken with your camera phone is acceptable for those just starting out, upgrading your brand images will automatically upgrade the value your clients see when they are on your website or visiting your social media pages.

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The Importance of Plug-in Audits

The Importance of Plug-in Audits

3 min read

Site speed is one of the most important factors to consider when it comes to the user experience of your website. Unfortunately, many business owners don’t realize they are inadvertently slowing down their site. One of the most common issues that causes slow site speed is having too many plugins or apps. You may not realize how many you have, or that your site isn’t functioning optimally. Fortunately, auditing your site is a simple process that can have a big impact.
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How to Improve Conversions on Product Pages

How to Improve Conversions on Product Pages

3 min read

As an ecommerce business, product pages are arguably the most important pages of your whole website. Yet many online business owners fail to make them as convertible as possible. While improving other aspects of your website, such as optimizing the checkout process, can help, ultimately, product pages are essential to turning window shoppers into sales. 
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4 Google Analytic Reports You Need to Increase Conversions

4 Google Analytic Reports You Need to Increase Conversions

3 min read

Google Analytics doesn't have to be intimidating, you just have to know what you are looking for. I will break down the 4 reports you need to be checking in on to analyze your customer's behavior. From these reports, you can then improve your conversion rates by improving your customer experience!  

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The 3 Types of SEO

The 3 Types of SEO

2 min read

If you want to set your business apart from the competition, you need strong SEO. The best way to connect with the people who are looking for your business is by meeting them where they are searching for it: on Google. However, search engine optimization isn’t as simple as plugging a few keywords throughout your content; proper SEO requires a comprehensive approach. 
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How to Create Your Customer Avatar (And Why You Need To)

How to Create Your Customer Avatar (And Why You Need To)

2 min read

Customer avatars, also known as buyer personas, are a fundamental marketing tool for the biggest companies in the world. Recently, small retailers have realized their power for connecting with their customers. As the online marketplace becomes more and more saturated, it’s more important than ever for businesses to pinpoint their niche audience. 

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How to Write Great Product Descriptions

How to Write Great Product Descriptions

3 min read

When it comes to ecommerce, your product descriptions are your opportunity to connect with your customers. When they are written correctly, visitors to your online store are more likely to convert. When they are written poorly, potential customers question the quality of the product and your business as a whole. 
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Why Self-Care Matters & Super Simple Ways To Treat Yourself

Why Self-Care Matters & Super Simple Ways To Treat Yourself

2 min read

You have probably heard the term “self-care” used a lot lately. It has become a popular buzzword in the online entrepreneur space, the media, and in personal development circles. Read more to learn what self-care is, why it matters and how to get started doing it.
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