Resources

The 3 Types of SEO

The 3 Types of SEO

2 min read

If you want to set your business apart from the competition, you need strong SEO. The best way to connect with the people who are looking for your business is by meeting them where they are searching for it: on Google. However, search engine optimization isn’t as simple as plugging a few keywords throughout your content; proper SEO requires a comprehensive approach. 
Read More
How to Create Your Customer Avatar (And Why You Need To)

How to Create Your Customer Avatar (And Why You Need To)

2 min read

Customer avatars, also known as buyer personas, are a fundamental marketing tool for the biggest companies in the world. Recently, small retailers have realized their power for connecting with their customers. As the online marketplace becomes more and more saturated, it’s more important than ever for businesses to pinpoint their niche audience. 

Read More
How to Write Great Product Descriptions

How to Write Great Product Descriptions

3 min read

When it comes to ecommerce, your product descriptions are your opportunity to connect with your customers. When they are written correctly, visitors to your online store are more likely to convert. When they are written poorly, potential customers question the quality of the product and your business as a whole. 
Read More

Why Self-Care Matters & Super Simple Ways To Treat Yourself

Why Self-Care Matters & Super Simple Ways To Treat Yourself

2 min read

You have probably heard the term “self-care” used a lot lately. It has become a popular buzzword in the online entrepreneur space, the media, and in personal development circles. Read more to learn what self-care is, why it matters and how to get started doing it.
Read More
What is Entrepreneur Burnout + How To Overcome It

What is Entrepreneur Burnout + How To Overcome It

3 min read

When you’re an entrepreneur, you’re defined by your passion for your work. You have to be in order to maintain the drive needed to chase after your goals. However, this is also why work/life balance can be so difficult when you own your own business. Entrepreneurs are notorious for taking work home with them, and this puts them at risk of burnout. 

Read More
Leveraging the Power of Shopify's Buy Button

Leveraging the Power of Shopify's Buy Button

1 min read

If you have a blog or a website on another platform but want to leverage the power of Shopify, the Buy Button is your solution!

The Shopify Buy Button generates a code that allows you to embed products and the checkout into any site. So, whether you are on Squarespace, WordPress, Wix, or a landing page builder, for only $9.00 per month on Shopify's Lite plan you can add eCommerce capabilities to any site.

Read More

How to use the Local Delivery/Local Pick-up Feature in Shopify

How to use the Local Delivery/Local Pick-up Feature in Shopify

2 min read

Are you prepping for Black Friday or Cyber Monday, but unsure how to update your local settings for delivery and pick-up in Shopify? I am here to help, seriously if you have any Shopify questions please feel free to reach out, I am here to help you!

Read More
Why you need to prep for Black Friday/Cyber Monday

Why you need to prep for Black Friday/Cyber Monday

2 min read

If you a business owner who sells a product - these numbers should intrigue you. They should make you eager to create a BFCM campaign to see how your audience responds and it should push you to create an online shopping experience if you haven't already. The trends are pointing to higher internet sales than ever before, especially as the COVID-19 pandemic continues.

Read More
Double-Check for Peak Surcharges From Shipping Carriers

Double-Check for Peak Surcharges From Shipping Carriers

1 min read

As you plan for your Black Friday/Cyber Monday sales this holiday season please be aware that shipping carriers are expected to add peak surcharges to shipping costs.

Read More

Preparing for Black Friday/Cyber Monday

Preparing for Black Friday/Cyber Monday

2 min read

It's never to early to start talking and preparing for Black Friday/Cyber Monday. The countdown begins, we are a few months out and with the trends from the Stay at Home Orders, this season is looking to be the biggest yet! That’s why it’s more important than ever to plan ahead and make sure your store is ready for this busy shopping day.⁣

Read More
Choosing the Best Shopify Theme

Choosing the Best Shopify Theme

3 min read

If you have ever hung out in the support channels or Facebook groups for Shopify, there are always so many shop owners looking for solutions or apps to add features to the free theme they are using. In all honesty, the time it takes to do the research, try your hand at coding, or install an app that comes with a monthly fee, you could have invested upfront in a paid theme and saved yourself a huge headache and lots of time.
    Read More
    Setting Up Your Google Analytics for Conversion

    Setting Up Your Google Analytics for Conversion

    2 min read

    This week we are talking about Google Analytics and why it's important to set up on your Shopify website or any website. I am also going to show you how to set up your analytics account, integrate it, and also enable e-commerce tracking. 
    Read More


    1 2 3 Next

    We want to empower you!